Faculty profile: Dr. Elena Tsang

Dr. Elena Tsang serves as Module Leader in Market Psychology, specialising in crowd behaviour and the use of analytics to detect group bias. Her peer-reviewed work shapes both the academic content and interactive learning style of the programme.

Dr. Tsang has consulted for financial institutions and regulatory agencies on crowd behaviour analytics and the practical diagnosis of bias in group settings. Her advisory roles have informed policy updates and improved decision processes across industry lines.

She is experienced in designing peer learning modules that foster collaboration and critical challenge among participants. Dr. Tsang’s teaching approach blends quantitative analytics with behavioural case studies, making complex concepts accessible and actionable.