Faculty profile: Dr. Felix Li

Dr. Felix Li is Module Leader in Decision Theory, known for research on analytical bias detection and the use of quantitative techniques in behavioural finance. His contributions shape the programme’s methodology and real-world application across sectors.

Dr. Li consults for financial institutions and technology start-ups, integrating decision theory and behavioural analysis into workflow design. His advisory work translates complex models into practical frameworks that support bias-resistant decision-making at scale.

He brings extensive teaching experience, emphasising analytical rigour and structured problem-solving. Dr. Li’s modules are renowned for their use of real case data, interactive simulations, and the application of quantitative tools to diagnose cognitive errors.